Martin Goodman, founder of Marvel Comics, left his company in 1972 (he had sold it in 1968). He went on to form a new comic book and magazine publishing company called Atlas Comics in 1974. It’s referred to today as Atlas/Seaboard so as not to confuse it with Goodman’s other publishing company called Atlas that later became Marvel in 1961. He wanted to compete with the big two: DC Comics and, of course, his former company. He hired Stan Lee’s brother Larry Lieber as an editor and offered good money, along with rights to character creations and ownership of their artwork, to freelance artists to get them to come aboard.
He did get some of the big names in the field at the time. Steve Ditko, Neal Adams, John Severin, Russ Heath, and others all lent their considerable talents to the venture.
I can remember being excited about a new comic book company. I even bought a few of their comics. But, the mid 1970s was a rough time for comic books, even for the big two. Atlas just couldn’t compete and it folded in late 1975. None of their titles went more than four issues.
At least one great cover was produced in the upstart’s brief existence. This great cover isn’t by Adams or Ditko or any of the big name artists of the day. It’s also not by the then up and coming Howard Chaykin. No, this cover of the first issue of Targitt (March, 1975) was drawn and inked by Dick Giordano.
Giordano was more known for inking comics over at DC than for being an artist. But, as an artist, he was pretty good. You can see an influence from Neal Adams on this cover, most notably the arm of the bad guy wielding a knife. This makes sense, because Giordano inked a lot of Adams’ pencils for DC.
The Dutch angle might be a little on the severe side. I mean, they are obviously on a ship. Are the seas that rough? If so, why is the deck so dry? Oh. The bad guy’s “going down with the ship” comment isn’t just a pun? Well, the severity adds to the tension and impending action of the scene. Besides, I like Dutch angles.
I do think it was a mistake to have the guy with the speargun getting off a shot. He’s so close to a fellow standing stock still and yet he misses? Did he attend the Imperial Stormtrooper Academy™? Perhaps it’s just a warning shot.
I also like the idea of the character of Targitt. He’s an FBI agent bent on revenge against the Mob who was responsible for the death of his wife and child. There’s a whole Dirty Harry/Death Wish/Punisher vibe to the guy. But, Atlas decided over the next two issues to turn him into a costumed superhero. That was a mistake.
Atlas may have been short-lived, but they gave us this great cover.
Feel free to comment and share.
Images used under Fair Use.